New $250,000 Grant Award Partners with Shop with Google

Black entrepreneurs continue to face systemic barriers when it comes to accessing funding to grow their businesses.
In fact, Crunchbase data shows that funding to Black founders dropped 71% in 2023 - to the lowest in nearly a decade. Fifteen Percent Pledge is addressing this challenge by supplying Black-owned businesses with no-strings-attached funding to accelerate and sustain their success.
For the third year in a row, Fifteen Percent Pledge is partnering with Shop with Google to provide $250,000 in grant funding to unlock the next horizon of growth for three Black-owned businesses. The winner of the Achievement Award will also receive mentoring and pro-bono consulting services from industry leaders. All awardees will receive complimentary tickets to our 2025 Gala.

2025 Fifteen Percent Pledge Achievement Award Grants:
Winner will receive $200,000, in addition to mentorship and pro-bono consulting services
1st Runner Up will receive $35,000
2nd Runner Up will receive $15,000
Eligibility Criteria for Grant Funds For Black-Owned Businesses
Member of the Fifteen Percent Pledge Business Equity Community
E-commerce business with a minimum annual revenue of $100K
Black-owned: At least one self-identifying Black person with 50% or more equity in the company
Has between 2-15 employees, including the founder
Has a presence on Google Shopping
Selection Criteria for Grant Applicants
Has high potential for growth
Has a sustainable competitive advantage
Led by a strong management team with deep industry knowledge
Has a strong use case for the award to manage growth challenges and scale for the future
Fosters inclusivity and showcases community impact
Start.Pivot.Grow. is business acceleration program created by to fuel equitable economic development by supporting small to midsize businesses through results driven business education, technical assistance and access to capital. Click here to join our newsletter and stay up to date on the latest capital resources for small business. Share the news.
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